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If you are not sure where to start, start here. This is what Australians actually buy, ranked by sales rather than by what we would like to sell.
WHY THE SLIMLINE SELLS
Because it solves the real problem, which is not what to buy but whether you will actually carry it.
At 4cm thick it fits a hydration pack, a glovebox, a daypack or a tackle bag without becoming something you leave behind. It carries a SMART Bandage and a SURVIVAL Splint, so it is not a token kit either.
THE THREE SIZES, QUICKLY
The SURVIVAL First Aid KIT - Medium is serious first aid for two, small enough to live in the car and go everywhere. It is the one most people should own.
The SURVIVAL First Aid KIT - Large is the flagship, with the depth to treat three or more people and to keep going when one dressing is never enough. Household, worksite or a vehicle heading somewhere remote.
The SURVIVAL Handy First Aid KIT is the small one at 535 grams, and despite the size it carries a SMART Snake Bandage and a Pocket CPR KIT.
THE SNAKE BITE KIT IS NOT OPTIONAL HERE
It sells because Australians know what lives in the grass. It pairs with any other KIT rather than replacing one.
Its SMART Bandage has a pictogram printed along it that changes from a rectangle to a square when you reach the right tension, so you can see the pressure is correct instead of guessing. Developed with snake safety experts SSSafe.
THE SMALL THINGS THAT SELL SURPRISINGLY WELL
The Tick Removal Spoon and the SURVIVAL Wallet 2.0 both sell far beyond what their size suggests, for the same reason: they solve a specific, common, annoying problem for very little money.
Ticks in particular are a Central Coast and east coast reality rather than an exotic hazard.
BUNDLES BEAT SINGLE KITS FOR MOST HOUSEHOLDS
The pattern that works is more than one KIT: a big one at home, a smaller one in the car, and something on-person for whoever is out walking, riding or working.
The Family First Aid Bundle and the Outdoor Bundle (Gen 8) pair those together for less than buying them separately. See First Aid Bundles.
STILL NOT SURE
Work out two things: how many people you are covering, and how long help would take to reach you. Those two answers pick the KIT.
Or shop by what you actually do: Hiking, Camping, Car, Workplace or Home.