WHAT IS GEN 8?
First aid anyone can use.
Since the cave walls, humans have used pictures to guide each other. Now, for the first time, there is a pictogram on every item in your first aid kit. So in the moment that matters, you do not read, you do not panic, you do not guess. You see it, and you grab it.
A pictogram on every item. A flame for burns, a snake for snake bite. No reading required.
Colour takes you to the right section. Trauma, hygiene, information, utilities. Find it in seconds, not minutes.
Made for everyone. Kids, grandparents, every language, and all of us when our hands are shaking.
Australian since 1988. CHOICE® Recommended, and trusted by over 100,000 Australians.
LET'S BE HONEST
Most first aid kits are an exploding tackle box.
Ours never were.
You know the moment. Someone's bleeding, your hands are shaking… the kit that was meant to help is just a pile of stuff. Because the worst part of an emergency isn't the emergency. It's the panic. The hesitation.
We've spent 8 generations making first aid make sense. Gen 8 is the biggest leap yet.
What if you just knew, instantly, exactly what to grab?
HOW IT WORKS
See it. Grab it.
Open a Gen 8 kit and the whole system just makes sense. No manual. No training. No reading required. Here is how it works when every second counts.
Colour takes you to the right section
Four colour-coded zones mean the right area finds your eye before your brain has even caught up.
The yellow pictogram shows what the item is used for
A flame for burns. A snake for snake bite. No decoding medical jargon while someone is hurt.
The white pictogram shows you what the item is
A simple picture of the item itself. Between the two pictograms, you know what you are holding and when to use it.
The number shows you how many items came in your kit
Know how many items came in your kit. Makes restocking your kit super easy.
THE SURVIVAL SYSTEM
Four colour-coded sections.
Pictograms for every item.
The colour gets you to the right zone in an instant. The pictograms tell you the rest. It is a system so simple a child can use it, and so consistent that once you have learned one Gen 8 kit, you have learned them all.
Think Red for
Trauma
Bleeding, trauma, breaks
Think Blue for
Hygiene
Gloves, cleaning, burns, protection
Think Green for
Information
Guidance and know-how
Think Black for
Utilities
Tools and everything else
Find the colour. See the pictogram. Grab the item.
ONE KIT, THREE SIZES
Same protection, in three sizes.
You're not buying a lesser kit, just the right amount.
Large, Medium and Small share the exact same four-panel layout, and every one of them covers the full range, from minor scrapes to major, life-threatening emergencies. Each carries the same core kit, right down to the splint for serious breaks and sprains. The only difference is how much is inside. So a smaller kit is never a lesser kit. It is the same complete protection, in the right amount for the people you are covering.
SHOP THE RANGE
Choose your size.
Pick by how many people you want to cover, then let the kit do the rest.
THE STORY BEHIND GEN 8
From our founders to Bondi Rescue's Harries, hear why this changes everything.
The founders on 38 years of first aid, and why Gen 8 is the biggest leap yet.
WHY SURVIVAL
What sets us apart from other brands
Most first aid brands sell you a bag of supplies and wish you luck. Since 1988, we've been building something you can actually use when it counts, and backing it long after you buy it.
Other brands
A picture on every item (Gen 8)
See it, grab it
Labels only, if any
Colour-coded pocket system
Every kit
Loose in one pouch
Anyone can use it, even kids
No training needed
Guesswork under pressure
Free iFirstAid app
Included
Rarely
CPR and emergency guide cards inside
Included
Rarely
Made to last a lifetime of adventures
Ripstop, YKK® outer zips, reinforced, water resistant
Thin nylon, cheap zips
Restock only what you use, by QR
Save money, no wastage
Bin it and start again
Designed in Australia for Australian conditions
Snake, funnel-web, heat, remote
Generic, one-size-fits-all
Treat snake, funnel-web bites, and cone shell stings
Premium SMART Bandage™ with indicators
Crepe bandages that don't hold tension
CHOICE® Recommended
Yes
No
Australian family business since 1988
Yes
Often large corporates
30-day money-back guarantee
Yes
Varies
WHAT OUR CUSTOMERS SAY
Trusted by 100,000+ Australians
"Bought one for our first home. It's lived in the kitchen ever since. Used the burn gel twice already and the kit always finds its way back together. Worth every cent."
- Amanda S.
"My boys are accident magnets. The colour-coded pockets mean I grab the right thing without thinking. My husband actually knows how to use it now too, which is a first."
- Britt T.
"I've had this kit for two years and only restocked once. The QR code on the case makes it so easy to grab what's missing. Best money I've ever spent."
Kody M.
RISK FREE
Open it. If it's not the best kit you've owned, send it back.
See the colour-coded pictogram system for yourself. If it does not feel right, send it back within 30 days for a full refund. We have been doing this since 1988. Your peace of mind is the whole point.
BEFORE YOU GO
Quick questions, answered
What actually makes Gen 8 different?
Every item now carries a picture: a white one showing what it is, and a yellow one showing what it is used for. With our colour-coded sections, anyone can find the right item fast, without reading a thing.
What size do I need?
Choose by how many people you are looking after. Small suits 1 person, Medium 2, and Large 3 or more. They share the same system and treat the same injuries, so there is no wrong choice, just the right amount.
Are your previous kits still available?
Yes. Our previous kits are still excellent and still available to purchase. Gen 8 is the next evolution, not a replacement.
What if I'm not happy with it?
Send it back within 30 days for a full refund. No fuss.
GEN 8 IS HERE
Ready to see first aid differently?
The most advanced kits we have ever made, built on the oldest idea there is. Once you have opened one, you will wonder how first aid ever worked any other way.